Sales & Marketing

Course Detail


At the end of the training, the students will be able to

  • Explain the scope of Salesmanship
  • Explain the qualities and functions of a salesman
  • Explain of Principal of personal selling
  • Understand Sales Promotion Techniques
  • Understand Consumer’s / Buyer’s behavior.
  • Design Sales Force strategy
  • Understand channels of Distribution.
  • Select suitable Advertising Media
  • Measure the performance of Sales person


  • No pre-knowledge is required - interest is all you need!.
  • A Laptopor or a Mac is required.
  • No software is required in advance of the course (all software used in the course is free).