Digital Media Marketing Course

Course Detail
digital-media-marketing-hop-lahore

ABOUT THE COURSE

Digital marketing plays an imperative part in each promoting field such PR, media and communication. A marketing professional with proper knowledge and certificates of digital marketing can expect significantly higher growth regarding designation and salary.

Learning outcomes

  • Create and progress a technique for measuring and moving forward advanced media effectiveness.
  • Review current approaches and recognize regions for making strides performance
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Advertising counting Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
  • Social media marketing tips and tools
  • Online advertising
  • Optimizing website and blog content and copy
  • Digital Marketing Strategy and Planning

OUR CURRICULUM

Business Website Essentials
  • Selecting the right domain name for your Business.
  • C panel and Web Hosting Basics.
  • Using Google Apps for your company email for free.
  • Website Planning
  • WordPress as your site CMS
  • Business site Checklist
  • Monitor your Website’s execution with Google Analytic
Search Engine Optimization
  • What is SEO?
  • Keyword Research
  • On Page Optimization
  • Link Building that works
  • SEO Tips, SEO Tools
Social Media Marketing
  • Rules of Social Media Marketing
  • Twitter Marketing
  • Facebook Marketing
  • Social Media Engagement
  • Facebook Ads , Social Media Analytics Tools
Instagram & Twitter
  • Introduction to Instagram
  • Instagram Advertising
  • Introduction to Twitter
  • Advertising On Twitter
Introduction to Facebook
  • The Benefits of using Facebook Marketing
  • Facebook Content Marketing
  • Setting a Facebook Content Strategy
  • Facebook Advertising
  • The ad manager and its feature
  • Ad formats & Networks
Introduction to Google+ & Blogging
  • Introduction to Google +
  • The Content Process
  • Introduction to Blogging & Blogging Practices
  • Introduction to Slide share, Pinterest & Snapchat
Measurement & Optimization
  • Introduction to Web Analytics & Facebook insights
  • General Social Media Reports
  • Introduction to Blogging & Blogging Practices
  • Optimization Techniques
Blogging for Business
  • Introduction to Content Marketing
  • Customer Compassion
  • Introduction to Blogging & Blogging Practices
  • Creating a Content Plan
  • Business Blogging Do’s and Don’t
  • Getting Leads with your Blog